Session Details
If customers keep asking for discounts, it is not a pricing problem but instead a positioning problem. In this session, Colin Sinclair McDermott, AKA The Online Print Coach, will discuss how to confidently communicate value so clients see a printer as a partner, not a commodity.
The session will look at how to reframe price conversations, how to handle objections, and how to make buyers feel that working with the printer is worth paying more for. For those tired of “can you do it cheaper,” this session will help them shift the conversation and take back control of their margins.
Attendees will learn how to build confidence in pricing and value, view proven scripts and examples for handling price objections and see how to position their expertise before the quote ever comes up.
Speakers
Colin Sinclair McDermott
FounderThe Online Print CoachFollowing in his stepfather’s footsteps, Colin joined the industry in the late 90’s and went on to run a print management company and online print company before working with one of the largest corporate print firms in the world.
More recently, Colin has been privately coaching print business owners in all aspects of running a printing company and developing an online blueprint for print companies to follow that will allow them to grow and future-proof their business.