Session Details
Digital print embellishment is one of the fastest-growing opportunities in print today, and the market data tells a compelling story. In this session, we’ll frame the real growth and value in print embellishment and show how the stats align with the innovative Xerox Genesis and Empress programmes, two pathways designed to help you capture value with confidence whether you are a designer or a printer.
This session will summarise the latest from Xerox, including some key announcements from the Vegas Printing United Expo that will take you beyond CMYK. You’ll see new embellishment capabilities and design tools that make it simpler to deliver premium, eye-catching work adding premium value and new profit streams.
Speakers
Mike Holyoake
Interim Production Marketing Assignment UK & I, NL, NordicsXeroxMike Holyoake brings more than 30 years of leadership and strategy experience to the teams and organisations he works with.
He has spent his career at the sharp end of business transformation—helping people navigate change, find clarity, and move forward with confidence.
At Xerox, Mike managed large-scale European operations, leading teams across multiple countries and driving innovation in an industry that never stands still.
Later, at Service Graphics, he helped steer the organisation through a reorganisation including several acquisitions, aligning cultures, processes, and people to build a stronger, more competitive print business.
What sets Mike apart isn't the roles he's held, it's how he approaches his work. He believes the best ideas often come from the people closest to the work, and his strength lies in creating the conditions where those ideas can flourish.
Through Cohatchery, Mike shares that experience with organisations of all sizes. Whether he's working with a start-up, an established SME, or a Global Enterprise, his goal remains the same: to unlock potential, spot opportunities, and help leaders and teams shift from reactivity to a proactive growth mindset aligned to the objectives being set.
Right now, Mike is engaged on an interim basis with Xerox EMEA, supporting field marketing and growth initiatives across the Production Systems portfolio. His experience in the production printing environment will help power an exciting new launch schedule running through into 2027.
He has spent his career at the sharp end of business transformation—helping people navigate change, find clarity, and move forward with confidence.
At Xerox, Mike managed large-scale European operations, leading teams across multiple countries and driving innovation in an industry that never stands still.
Later, at Service Graphics, he helped steer the organisation through a reorganisation including several acquisitions, aligning cultures, processes, and people to build a stronger, more competitive print business.
What sets Mike apart isn't the roles he's held, it's how he approaches his work. He believes the best ideas often come from the people closest to the work, and his strength lies in creating the conditions where those ideas can flourish.
Through Cohatchery, Mike shares that experience with organisations of all sizes. Whether he's working with a start-up, an established SME, or a Global Enterprise, his goal remains the same: to unlock potential, spot opportunities, and help leaders and teams shift from reactivity to a proactive growth mindset aligned to the objectives being set.
Right now, Mike is engaged on an interim basis with Xerox EMEA, supporting field marketing and growth initiatives across the Production Systems portfolio. His experience in the production printing environment will help power an exciting new launch schedule running through into 2027.