New Business or Existing Customers: Where’s the Opportunity?

Phil McMullin is currently Head of Sales Commercial & Industrial at leading manufacturer Epson UK.

He has nearly 40 years of experience across the print and graphics industry, with the last 14 years spent leading the wide-format print division at Epson UK and Ireland.

Of particular interest to Phil are the emerging technologies from Epson that will power growth for print service providers in the textile and signage segments.

Chris Martin is Sales Director at CMYUK, a leading supplier of large-format digital print, cutting and finishing equipment across the UK and Europe. Since joining the company in 2022, he has become an important part of the business, building strong customer relationships, supporting the sales team and helping to grow CMYUK’s equipment sales.

Chris works closely with customers to understand what their businesses need, where the opportunities are and how the right investment can support future growth. His experience covers equipment sales, new print technologies and practical solutions that can improve productivity, quality, and profitability.

As Sales Director, Chris is involved in shaping CMYUK’s sales strategy, developing existing customer relationships and identifying new business opportunities.

Bruce van Greunen is a Technical Sales Consultant at HP Inc., supporting large-format printing customers and partners across the UK and Ireland.

With more than 25 years of experience in print technology, business development, and customer engagement, Bruce has worked with businesses of all sizes to drive growth through both customer retention and new customer acquisition.

Combining deep industry expertise with a practical, consultative approach, he helps organisations identify opportunities to increase customer lifetime value, improve profitability, and create sustainable, long-term business growth.

Ettore Briccoli Pontiggia is CEO and International Sales Manager at Neolt Factory, an Italian manufacturer specialising in finishing and automation solutions for the large-format digital printing industry.

Part of the fourth generation of the family business, founded in 1941, Ettore combines Neolt’s long manufacturing heritage with a strong focus on international growth, innovation, and strategic partnerships.

Working closely with distributors, print service providers and leading printer manufacturers around the world, Ettore focuses on understanding production workflows and developing finishing and automation solutions that improve efficiency, productivity, and ease of operation.

His experience covers automatic cutting systems, laminating, roll handling and automated feeding and stacking solutions for large-format printing.

Ettore is actively involved in Neolt Factory’s global commercial strategy, developing its international distribution network and building partnerships with major players in the digital printing industry. He also works closely with the company’s technical team to turn customer requirements and new market opportunities into practical, production-ready solutions.