Session Details
This session will explore where print and signage businesses should be focusing their sales and marketing efforts: winning new customers or getting more from the customers they already have. With competition for new business remaining fierce, are existing customers the biggest opportunity for growth – or does long-term success depend on continually expanding the customer base?
Industry experts will discuss the benefits and challenges of both approaches, from building stronger customer relationships and increasing repeat business to identifying new markets and attracting fresh opportunities. The session will also consider how businesses can strike the right balance between customer retention and acquisition, and where investment is likely to deliver the greatest return.
Speakers
Phil McMullin
Head of Sales Commercial & Industrial Epson UKHe has nearly 40 years of experience across the print and graphics industry, with the last 14 years spent leading the wide-format print division at Epson UK and Ireland.
Of particular interest to Phil are the emerging technologies from Epson that will power growth for print service providers in the textile and signage segments.
Chris Martin
Sales Director CMYUKChris works closely with customers to understand what their businesses need, where the opportunities are and how the right investment can support future growth. His experience covers equipment sales, new print technologies and practical solutions that can improve productivity, quality, and profitability.
As Sales Director, Chris is involved in shaping CMYUK’s sales strategy, developing existing customer relationships and identifying new business opportunities.