Session Details
E-commerce has changed the way people buy print, and today a print business’ website is so much more than an online version of their company brochure. It has become an essential sales channel that can streamline print buying and make the experience more user-friendly for customers. However, while web-to-print may not be new, many of the tactics that print businesses use to promote and benefit from it are. What’s more, they’re constantly evolving.
Bringing together the web expertise of VB Media’s Gavin De Boos with the marketing knowledge of Karis Copp and the first-hand online print sales experience of a VB Media user, this session will focus on the different ways in which print and signage businesses can use their websites to drive sales and look in detail at some of the tactics that are used by successful print businesses to drive traffic to their websites.
Speakers
Jack Gocher
EditorEye on DisplayDuring this time, he ran campaigns to help launch new companies, divisions, products and initiatives. He acted as a professional conduit between businesses and the press to ensure messages were delivered with clarity and accuracy.
More recently, Jack has been a regular feature contributor to Signlink and Sign Update, which he also edited for a short period. In 2022, he set up Eye on Display, a news website and magazine for the industry. In this role, he talks to sign-makers, printers, suppliers, and manufacturers across the UK to learn more about their businesses, investments, and future developments. Eye on Display has quickly become the go-to online resource for the latest news and in-depth reports for the sign, print, and display graphics industry.
Gavin De Boos
Co-Owner and DirectorVB MediaLike VB Media, Gavin’s mission is to simplify selling print online and to empower printers with an e-commerce platform that is tailored to their specific needs and challenges. He also provides customer support to various e-commerce websites and content management systems, ensuring a seamless user experience.
Prior to joining VB Media, Gavin developed a strong background in databases, SQL, and JavaScript, both as a freelance web developer and while working in software engineering at Essex County Council.
