Session Details
Discover how Generative AI is reshaping the creative industry and redefining the technical demands on modern print.
This session unpacks how Generative AI workflows are reshaping ‘graphic design’ and what print professionals need to know to keep up. From colour management challenges to new file-prep demands, discover how to bridge the gap between AI-generated design and production-ready print.
Speakers
Matt Pierce
Creative Director Pierce CreativeWith three decades in the creative industry, Matt has built a career working with global brands including Vodafone, Intertek, Wireless Logic and Fujifilm.
He now leads Pierce Creative, a newly launched agency serving clients across the UK, Europe, Asia and the USA.
Matt's work for Fujifilm spans exhibition design at Drupa, award-winning print design and campaigns such as SUPER COLOUR and THIS CHANGES EVERYTHING.
He combines print design experience with an understanding of new print technology, giving him a rare insight into both the creative and technical sides of print, as well as generative AI.
He now leads Pierce Creative, a newly launched agency serving clients across the UK, Europe, Asia and the USA.
Matt's work for Fujifilm spans exhibition design at Drupa, award-winning print design and campaigns such as SUPER COLOUR and THIS CHANGES EVERYTHING.
He combines print design experience with an understanding of new print technology, giving him a rare insight into both the creative and technical sides of print, as well as generative AI.