Flex4 OPS will return to The Print Show this year with a question for visitors: what would an extra £208,000 do for your business?
Following an analysis of its customer data from 2025, Flex4 OPS said its online products and services generated an average additional annual turnover of £208,000 for customers.
The company will launch its campaign on stand P680, where visitors can discover how the additional revenue is generated and see demonstrations of its web-to-print eCommerce solutions.
Flex4 OPS provides public webstores and private customer portals, supported by add-on modules, API integrations and features designed to reduce administration, streamline workflows and drive sales.
Managing director Francis Whiteley said: “We analysed data across all of our customers’ websites to see what revenue increases were being generated. Customers, large or small, generated an average turnover increase of £208,000.”
The company said its systems can help printers identify additional revenue opportunities, from charging a premium for rush jobs and enabling customers to quote, order and pay online, to automated artwork checking and one-click reordering.
Flex4 OPS also integrates webstores with existing MIS platforms and supplier price lists, allowing pricing, products, materials, finishes, quantities and lead times to be presented online in line with how the printer operates.
The technology can also allow printers to sell products they do not produce in-house, expanding their online offering without necessarily adding production capacity.
“Our solutions allow printers to profitably sell work they don’t physically produce themselves,” Whiteley said.
