In a significant demonstration of support for this year’s inaugural event, HP has signed up to exhibit at The Sign Show 2025 and revealed it will use the exhibition in September to show off several new products.
HP has enjoyed a regular presence at the co-located The Print Show for many years, working with distributors and partners to demonstrate various technologies. The manufacturer also previously had its own stand at The Print Show, with this year marking its return under a HP-branded banner.
Colin Easton, UK and Ireland HP Large-Format Print channel manager at HP, says the decision was taken due to the nature of the event. While HP will be based near the main entrance, inside The Sign Show area of the event, the co-location with The Print Show will grant the manufacturer access to visitors from across the print and signage markets.
“We are thrilled to be part of The Sign Show, a vital gathering of creative minds and business leaders in the sign-making community,” Easton says, continuing: “The Sign Show provides a supreme platform for HP to debut our most recent innovations, tailored to meet the dynamic needs of the sign and display market.
“Attendees will have the opportunity to experience HP’s range of wide-format printers, high-resolution graphics solutions, and our most environmentally certified printing technologies designed to elevate the quality and efficiency of signage production.”
Gain a competitive advantage
As to what HP will be focusing on during the show this year, Easton says the manufacturer’s aim will be to connect with both existing customers and potential clients to demonstrate how working with HP technology can help their businesses succeed and grow.
This reach will extend further with the co-located events set to welcome a hugely diverse audience from all corners of the print and sign-making markets, many of which HP is active in.
“Our goal is to empower sign-makers with tools that not only enhance productivity but also enable them to produce stunning, environmentally friendly visuals that stand out in today’s competitive market,” Easton says.
“We have just launched our latest HP Latex R530 all-in-one printer to the market and The Sign Show offers a great opportunity to showcase how the machine will transform production and grow profits with the only compact all-in-one rigid and flexible HP Latex printer.
“The Sign Show will provide sign-making companies in the UK a unique chance to source all the technology, services, and new suppliers they need under one roof.”
Exciting technologies
The HP Latex R530 will be one of the main highlights on the HP stand. The machine has a maximum printing width of 1.6m and can handle materials as thick as 5cm. Additional features on the new printer include running a single roll up to 55kg in weight and three-litre ink cartridges in colour and white. On top of this, as is the case with all HP Latex printers, the machine runs water-based HP Latex inks, which the manufacturer says have less impact on the environment than other ink types.
Also on display at the HP stand will be HP Latex 830W, another new solution that can print on media as wide as 1.6m. The latest ‘W’ model allows users to print with white ink, which HP says opens up a wider range of application opportunities.
“We have introduced the HP Latex 730 and 830 Printer Series to the market, allowing sign-makers to maximise the productivity and deliver high-value jobs with consistent quality,” Easton says.
Oher machines set for live demos at The Sign Show include the HP Latex 630W, which also offers a maximum print width of 1.6m, runs one-litre ink cartridges and can print with white ink.
Aside from HP Latex technology, visitors to HP’s stand will also have the opportunity to view the HP DesignJet XL3800, a multi-function colour printer that offers a range of features such as 128GB of memory for file processing and 500ml ink supplies.
Finally, HP will demonstrate the HP DesignJet Z9 Pro, a 1.6m-wide machine on it stand at The Sign Show this year.
