One of many returning exhibitors at The Print Show this year, Venture Banners has set out how it will use the event to promote its latest textile products.
Venture has introduced several new textile products over the past 18 months, including the AirMesh Polyester and Fabric Mesh Polyester materials, and pop-out banners. With the company reporting high interest in these solutions, it will seek to raise further awareness at the show this autumn.
Scott Conway, co-founder and director of Venture, says textile displays continue to be the fastest-growing area of the market – and as such, the company anticipates a busy stand at the exhibition.
“We’re looking forward to showcasing our expanding range of textile solutions on stand P620, from exhibition displays and backdrops through to flags and soft signage products like stretch fabric displays and SEG lightbox displays, and showing visitors the impressive image quality possible and the ease of assembly, disassembly and transportation of these products too,” he says.
Alongside the products themselves, Venture will place a focus on education and support, handing out guides and resources to help visitors with common challenges such as artwork setup, material selection, and choosing the right product for the job.
“This is important to us as having ordered print ourselves when we were starting out, we know that helping customers make informed decisions is just as important as supplying the print itself,” Conway says.
Conway goes on to say that events such as The Print Show and, in more recent years, The Sign Show are invaluable because they give visitors the chance to see the industry in action. He says there is “no substitute” for being able to speak directly to suppliers, manufacturers and print partners, ask questions, see the latest technology up close, and get a feel for where the market is at and where it’s heading.
“One of the advantages of events like The Print Show is that visitors can see and feel these materials for themselves,” he says, adding: “It can be difficult to appreciate the differences between products from a website alone, so we encourage anyone interested in exploring new materials and applications to come and have a chat with us.
“Because most of our customers buy online, being able to get hands-on with products and see them fully assembled makes a big difference to visualising if a product is right for their customers, and also knowing how best to sell these products too.”
