Session Details
The world of work is changing now at a faster rate than it has ever done in history. Sitting on your hands and hoping that what has worked in the past to be successful in the future is no longer an option. In this presentation, visitors will receive hints, cheats and hacks alongside real-world examples of the opportunity this change can give to your business if you embrace it.
Attendees will gain valuable insight into Generative Engine Optimisation (GEO), the practice of optimising content so that it is discovered, used and cited by AI-powered search and answer engines. Essentially the next evolution of SEO, visitors will learn about how this can benefit their business and win new customers.
Speakers
Simon Biltcliffe
FounderWebmartSimon Biltcliffe is a multi TED talk speaker and past IoD Director of the Year. He’s an international public speaker and business expert; widely acclaimed for his talks on his Marxist-capitalist business model, as well as talks on employee motivation and running a thriving organisation in the 21st century.
He takes an irreverent, maverick and blunt view of business; that it should be fun and you must be different to succeed. He’s non-corporate, thought-provoking, and inspirational - and incredibly motivated, using examples from his own business and personal life to show how mind and body work as one towards success.
In 1996, Simon founded print management agency, Webmart, and has since spearheaded its transformation into a multichannel sustainable marketing agency with a roster of clients featuring some of the world’s largest retail, gaming, DTC and ecommerce brands.
From the outset, Simon has driven the Webmart ethos of ‘Do Good, Be Good.’ Becoming a B-Corp, investing in a 164 acre re-wilding project in Scotland, establishing a charitable arm which has donated over £1m to charitable causes, and offering customers and suppliers the path to track and reduce their carbon emissions - these are just some of the initiatives Simon and the team at Webmart are using to make a difference.
He takes an irreverent, maverick and blunt view of business; that it should be fun and you must be different to succeed. He’s non-corporate, thought-provoking, and inspirational - and incredibly motivated, using examples from his own business and personal life to show how mind and body work as one towards success.
In 1996, Simon founded print management agency, Webmart, and has since spearheaded its transformation into a multichannel sustainable marketing agency with a roster of clients featuring some of the world’s largest retail, gaming, DTC and ecommerce brands.
From the outset, Simon has driven the Webmart ethos of ‘Do Good, Be Good.’ Becoming a B-Corp, investing in a 164 acre re-wilding project in Scotland, establishing a charitable arm which has donated over £1m to charitable causes, and offering customers and suppliers the path to track and reduce their carbon emissions - these are just some of the initiatives Simon and the team at Webmart are using to make a difference.