Session Details
What does it really take to diversify and become a creative, award-winning family print business that thrives across five decades?
In this session, Mark Bidewell shares the inside story of BISON – a second-generation, Kent-based design, print and signage company that’s remained relevant, profitable, and people-first since 1976. From investing in a new HQ over 4x the size while turning the original site into passive income, to winning (and being shortlisted for) local and national awards for sustainability and workplace culture, and diversifying into brand development, signage, and vehicle graphics, Mark reveals the pivotal decisions that shaped BISON’s evolution.
You will hear how lean thinking, business coaching, and the BISON Daily Morning Kata have helped build a culture that retains team members for over 15 years, how the business adapted without losing its soul, and what it really takes to stay both creative and commercial in today’s market. A talk about family, risk, culture, big mistakes – and how to play the long game in print.
Speakers
Mark Bidewell
Managing Director BISONUnder Mark’s leadership, BISON has expanded its services, embraced design-led thinking, and built a team culture that’s kept employees loyal for over 15 years. His talks are known for being honest, practical, and packed with real-world insights into what it takes to run and grow a modern print business.
In this session, Mark Bidewell shares the honest highs and lows behind building and evolving a values-led business - and how those same lessons now help BISON reposition other brands for growth. Expect useful takeaways, a few surprises, and real-world insights for anyone looking to build a business that not only lasts but keeps adapting.