Busy crowds of people in an aisle at The Print Show trade exhibition at the NEC conference centre in Birmingham

The Online Print Coach Colin Sinclair McDermott reveals 5 reasons why visiting a UK print trade exhibition like The Print Show can boost your business.

I’m always surprised when I speak to people in our industry who don’t see the importance of attending trade shows and how it can boost their business. Events like The Print Show are not only vital to strengthening our industry, but they are also filled with great opportunities. Whilst I appreciate taking time away from the workplace can be difficult, here are 5 reasons why I feel you should make the time.

1. Market Overview

Our Industry has changed so much in the 25+ years I’ve been a part of it and it’s changing at a more rapid pace than ever before. Businesses need to stay informed if they want to remain competitive so it’s important to stay up to date with market trends and stay ahead of the game with our audience’s preferences.

2. Gain Access to Expert Exhibitors

There are numerous types of exhibitors available to assist in the growth of your business. From manufacturers showcasing the latest technology, suppliers of consumables, and software tools to trade production services, the UK’s largest dedicated print show has you covered.

Fujifilm will return to The Print Show 2024 after a successful 2023 show where it highlighted its print on demand offering

3. Networking Opportunities

The Print Show is the perfect platform to connect or even reconnect with suppliers and strategic partners. Whilst the world has become more comfortable since the pandemic with meetings online, nothing beats a valuable and physical face-to-face conversation.

4. Training and Business Development

Last year’s introduction of The Knowledge Zone delivered a fantastic array of knowledge to visitors at the show and 2024 promises to do the same. Some of the leading experts in our Industry will be inspiring you with all the latest topics and trends to positively impact your business.

At the 2023 exhibition, FESPA UK Association held a panel with its Next Gen Committee to discuss bringing new talent into print

5. Access to the Latest Technology

The organisers of The Print Show look to bring you the latest innovations and technology to ensure you are armed with the right tools to develop and grow your business. Each year, new opportunities are unveiled that shape the future of the printing industry here in the UK. Even if you are not in the market for that new piece of kit right now, it allows you to put in the groundwork and start to build provisions for the future.

Having been in the print industry since the mid-late 90s, Colin Sinclair McDermott entered the world of self-employment in 2004 and over the years that followed, experienced a number of highs and lows running his own print company, learning what does and doesn’t work.

In 2022, he trained with The Business Coaching Academy to become a fully certified corporate coach with the Worldwide Association of Business Coaches.

Through The Online Print Coach, industry members can access an online training platform, Print Mastermind, as well as private 1-to-1 coaching with Sinclair McDermott.


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