Two Sides and Print Power have signed up to exhibit at The Print Show for the fourth consecutive year, praising the annual event for its ability to “showcase innovation”.

The two organisations work tirelessly to champion the use of printed products in the modern world.

While Print Power promotes the use and effectiveness of print media in a multi-channel world, Two Sides aims to dispel the myth that paper and printed work are not sustainable.

Speaking about the decision to sign up to exhibit at The Print Show again this year, Tandy Wakeford, events and membership manager at Two Sides and Print Power, comments: “Two Sides and Print Power have supported The Print Show since its inception; it is a great event showcasing innovation, the effectiveness and opportunities for print.

“The last event was very positive. Not only did we have the chance to engage with many of our stakeholders and members, we were able to discuss the campaigns with hundreds of visitors—many whom became members as a consequence of the show.”

As to what Two Sides and Print Power hope to achieve this September, Wakeford says: “To extol the many virtues of print and paper to all who visit our stand and inform of the important work Two Sides and Print Power continue to do to safeguard the future of our great industry.

“And, hopefully gain a few new members in the process!”