Image transfer paper specialist TheMagicTouch has spoken about its decision to commit to The Print Show 2021 following the postponement of this year’s event due to the novel coronavirus (Covid-19) pandemic.

A regular exhibitor at The Print Show, TheMagicTouch is one of several leading names that had already signed up to exhibit in 2020 and has now agreed to appear at the show next year instead.

Managing director Jim Nicol says the company values The Print Show highly and that despite the postponement, the event will serve as a key platform for the firm to speak with visitors from all corners of the market.

“With the postponement of almost all trade shows this year, we made the commitment to The Print Show 2021 as we remain positive that things will get back to some sort of normal,” Nicol says.

“While exhibitors such as ourselves remain positive, we hope customers both new and old equally match our views.

“In our almost 30-year history we have exhibited at many shows every year and hope to continue as our products and applications are very tactile and need to be seen to be believed in some cases.”

Nicol goes on to say that the services and solutions that TheMagicTouch offers will now be more valuable than ever, with both print and sign businesses on the lookout for profitable new markets as they seek to bounce back after lockdown.

“Never before in our history has TheMagicTouch been a greater addition to any print or sign business, as it enables users to target new customers and indeed nurture existing clients to assist in building loyalty and better contact,” Nicol explains.

The Print Show 2021 will take place at the NEC in Birmingham from September 28th to 30th.