Paul Stead, head of production print sales Smart Print, has cited The Print Show as the “only real opportunity” for the company to experience “mass audience interaction” with the UK industry.
Smart Print recently confirmed its place at the 2018 event and has said it is keen to follow up on its appearance at last year’s show by speaking with visitors about the solutions that matter most to their own businesses.
Stead has also backed the return to the NEC in Birmingham saying the move will help to attract an even wider range of visitors.
“The Print Show represents the only real opportunity in 2018 for mass audience interaction,” Stead says, adding: “Returning to the NEC should ensure a healthy footfall enabling us to share our message with maximum impact.
“We are looking for a healthy return on investment and are confident that The Print Show will provide this.
“Last year we had a fabulous time, securing many orders at the show and a long list of prospects. As Smart Print has grown, so has our ability to deliver a competent and relevant exhibition.
Stead continues: “We have seen the industry faith in The Print Show increase, reflected in attendance and the professional flow of the event. We like how ‘easy’ it is to work with the organisers and enjoy their enthusiasm. This is a very positive event, we like positivity.
“Deciding on the most appropriate solutions for our stand is by far the hardest part. With such a wide range it would be easy to select our best selling products and explain why people buy them, but that is not really the Smart Print way. We look for a combination of relevance, growth and affordability.”