Session Details

With over 800 million members worldwide, LinkedIn allows business people to build powerful professional networks. And when done well, it can generate a steady stream of qualified incoming business. However, ‘selling’ is not the way to go about marketing on LinkedIn, and your chances of success are hugely increased by understanding some key tactics and approaches that attract relevant buyers to you.

In this session, Paul will reveal the secrets of ‘social selling’ – building your professional brand through consistent, thoughtful and valuable content that catches the attention of potential clients. And we’ll also dispel some of the common myths around the fabled LinkedIn algorithm

Speakers

Paul Sutton

Digital Marketing ConsultantIndependent
Paul Sutton is an independent digital marketing consultant who has been working in digital and social media for over 15 years. He works across many areas of digital marketing including PPC advertising, SEO, podcasting, email marketing and digital transformation, but his core skill lies in social media marketing, and he now advises businesses and individuals on how to effectively use social and online media.

In 2020 Paul was awarded Independent Consultant of the Year by the Chartered Institute of Public Relations, and in 2022 was named Digital Journalist of the Year by the PRCA. He is a regular commentator on the social media industry for the likes of the BBC, ITV, Talk Radio and The Guardian.

Date & Time

11:00 am – 11:30 am

Speakers

Paul Sutton