R A Smart has revealed it will use this year’s edition of The Print Show to launch a new, environmentally-friendly signage solution that will allow users to attract more attention to their products and services.

‘REXframe’ is a silicone edge graphic signage system that features a lightweight, aluminium frame, assembled using a simple connector system. The product can be custom designed or shaped to fit any space.

R A Smart says that REXframe can be wall mounted, freestanding, suspended, retro-fitted or used to build an entire structure, with the option to make it single-sided, double-sided or cubed and, when teamed with LED lighting, backlit or spot lit.

Magnus Mighall, owner and managing director of R A Smart, explains: “REXframe can securely support LED TVs or iPads. It can be assembled for a one-off event, reused time and time again, or fixed in place in an office or retail environment. REXframe is simply the latest and greatest in signage.

“R A Smart is the exclusive sole distributor for the product in the UK and will be seeking to partner with new dealers at The Print Show this September.”

The decision to use the event as a launch pad for the product comes after R A Smart enjoyed a successful debut at The Print Show last year. Mighall says the company hopes to build on the initial success by speaking with more visitors this year.

“Last year was our first year at the show and we didn’t know what to expect; we were pleasantly surprised at the number of existing and new clients who visited our stand which has lead us to return again this year,” Mighall says.

“We really want to promote the Rexframe product as the sole UK distributer of this innovative system so while we will certainly discuss our full range of services and products to any visitors, our main focus will be on Rexframe UK.”