Digital image transfer specialist The Magic Touch has become one of the first companies to sign up to to exhibit at The Print Show 2020, singling out the decision by organisers to include a weekend day as one of the key reasons for committing.

The Magic Touch has enjoyed a major presence at The Print Show for a number of years, including in 2019, where it saw heavy footfall on its stand across the three days at the NEC in Birmingham.

Jim Nicol, managing director of The Magic Touch, described the 2019 event as superb for the company.

“The attendance numbers and the calibre of the visitors ticked all the boxes as far as we were concerned,” he said. “We are still following up the various leads but will easily exceed our sales target from the previous years.

“We were particularly impressed by new business generated from people and companies that previously were not on our radar.”

In terms of the 2020 show, Nicol cited the newly incorporated weekend day as one of the key factors that will bring visitors through the NEC’s doors next September.

“We have booked for 2020 simply as we consider this event as potentially the premium print industry exhibition,” Nicol said. “The bold move by organisers to incorporate a Sunday to the show is great.

“We have over 28 years’ experience of exhibiting all over the world and all shows that incorporate a weekend day have flourished and grown beyond expectations. This was confirmed only last week at Viscom in Milan where the Saturday was the busiest day for visitors, again.

“Combining the show around a weekend makes more sense now with so many affordable hotels available within the NEC/Birmingham area visitors can stay the night before or evening after making their visit more relaxed and planned.”