After a couple of years away, the Diversification Zone returns to The Print Show this year, with the idea of highlighting expansion opportunities to visitors at the NEC.

For those not familiar with the concept, the Diversification Zone is split into five sections, each of which focuses on a particular area of print that offers a realistic diversification option to print service providers (PSPs).

This year, visitors will be able to learn more about the opportunities for growth in label printing, promotional print, textile printing, valued added print and the much-talked about 3D print market. Experts from companies involved with each sector will be on hand to talk visitors through the markets and explain how they can expand into these areas.


Huge scope for growth


HP will be leading the 3D print area and Anne Sharp, marketing manager for the UK, Ireland and Nordics at HP, says that there are significant opportunities for more traditional PSPs in this market.

“There’s huge scope for traditional printing companies to expand their service offering and begin to market themselves as service bureaus,” Sharp says, adding: “This investment decision can help print service providers to differentiate themselves and keep up with the rapidly growing wider print industry, driving profit margins in a competitive market.”

HP will be running its HP Jet Fusion 580 on the Diversification Zone, with Sharp billing this device as the ideal solution for those looking to produce engineering-grade, functional parts in full colour, black or white.

Meanwhile, over on the label printing area, HD Labels will be focusing on short run digital label opportunities, as it has identified this type of work as the fastest growing sector in the label market.

Karen Williams, account manager at HD Labels, says: “We’ll be showing complete solutions of everything required to offer a short run label service, including materials, printers and finishing kit. We will also have samples from a wide range of industries where there are significant opportunities such as food, cosmetics and cleaning products.”

Elsewhere, Sakurai will be inviting visitors to find out about opportunities in the valued added print market. Sakurai, which will also have its own stand at The Print Show this year, specialises in both offset and screen print presses.

Mark Priset, UK sales manager for Sakurai, says: “We will showcase some simple effects that can be achieved printing live at The Print Show.”


Create new business


If promotional printing sparks your interest, then The Magic Touch could help with your growth plans on the Diversification Zone. Managing director, Jim Nicol, says having the ability to produce short-run, decorated products quickly, offers the opportunity to create new business and assists in maintaining good contact with existing clients.

Nicol adds: “The print-for-pay market is very technology driven, yet we accept there will never be just one transfer solution that fits all, but with our various affordable transfer options we fulfil most potential demands and expectations.”

Finally, Roland DG will lead the textile print section of the Diversification Zone, with plans to show its Texart RT-640M multi-function large-format sublimation printer. The device allows users print both onto transfer paper and directly to textiles including polyester, voile, mesh, backlit and block out fabrics, flags and banners.

Rob Goleniowski, head of sales at Roland DG UK, comments: “We’ve always emphasised how important it is for PSPs to diversify their offering if they want to grow their businesses.”

So, if you are on the lookout for new work and keen to explore the options that are out there, a visit to The Print Show and its unique Diversification Zone this September could help open your eyes to new opportunities.