HP has become the latest leading print brand to commit to The Print Show 2019 and set out plans to inspire visitors to help them access opportunities in a wide range of markets.

Exhibiting for the third consecutive year, HP will once again be located near to the entrance to Hall 9 at the NEC in Birmingham as it seeks to build on success at the 2018 event.

Olivia Kelleher, product category manager for HP Latex large-format-production at the Graphic Solutions Business UK and Ireland, reveals that the manufacturer will display a selection of kit at the show as it aims to demonstrate how it can help visitors across various markets.

“HP has always recognised the value of being able to interact directly with customers to showcase our innovative large format technologies, so following a successful Print Show in 2018 we signed up to return,” Kelleher said.

“Our key aim is to demonstrate the best of our technology and applications and facilitate a forum where our customers can come and talk to us about their needs and how we can work together to inspire creativity and deliver unlimited possibilities.”

Kelleher also hints that HP could use the show to launch a new product in the UK, but is keeping details of this under wraps for the time being.

“HP’s large-format printing business covers a broad segment of industry from architecture, engineering, construction and manufacturing with technical large format output,” Kelleher said.

“HP will continue to invent and innovate to transform current markets and yes, we may have a first in the UK at The Print Show. We will ensure all our customer segments are covered in terms of large-format print technology.”