OKI Europe is to work with a number of key partners at The Print Show this year to showcase how its technologies can help visitors access profitable work in the print personalisation market.
Amaya, Ashgrove, Emagination Store, RGB UK, The Magic Touch and X-Press OnDemand will represent the manufacturer at next week’s show, with plans in place to highlight certain OKI machines.
OKI’s Pro9000 Series devices enable the option of printing in CMYK plus a fifth spot colour in white or clear gloss, or single pass white-under printing.
Designed for short runs, the Pro Series, with the newly-launched envelope and speciality media print system, enables users to print a variety of personalised cards, invitations, envelopes and even paper bags.
The Pro WT Series enable printing white onto a range of applications such as textiles.
Rob Brown, head of speciality print in North West Europe at Canon, says: “According to Deloitte, one in five consumers would be willing to pay a 20 percent premium for a personalised product – and 70 percent of respondents in a FESPA global census expect personalised printing to increase.
”Most analysts predict double-digit growth figures in personalised products over the next two or three years.
“Whilst this work may be low volume, it is high-value, high-revenue and, most importantly, high-profit margin business. The OKI’s five-colour Pro9000 Series can seamlessly sit alongside larger presses, providing the opportunity for short run digital print jobs and enabling larger print houses to optimise the personalisation trend.”
Focus will also be on the OKI ColorPainter E-64s large-format printer and how it can offer print businesses affordable entry to profitable wide-format printing on a broad spectrum of media, which may have previously been unattainable.
Jari Tiihonen, business development manager for wide-format in North West Europe at OKI, added: “One of the main discussion points of this year’s Print Show looks set to be around how wide format printers are being increasingly used for personalised interior décor – not just for creating floor graphics or wallpaper but also to meet demand for the latest trend of furniture wrapping.”