HP has revealed that it will use this year’s edition of The Print Show as a launch platform to showcase its new Latex R Series in the UK for the first time.

The first latex technology from HP capable of printing on both flexible and rigid materials with HP Latex Ink, the Latex R Series looks set to generate a high level of interest among visitors at the show in September.

HP’s decision to showcase the technology at The Print Show will coincide with the Latex R Series being made commercially available to purchase. The kit will make its official industry debut at the FESPA Global Print Expo next week in Berlin, Germany.

Anne Sharp, large-format print marketing manager for UK and Ireland at HP, comments: “Equipped with a single, six-colour ink set, the HP Latex R series technology delivers unprecedented quality at speed, and is the first, true hybrid latex technology that merges HP’s renowned flexible printing capabilities into rigid printing.

“The HP Latex R series brings unparalleled quality to a wide range of rigid materials such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminium, wood and glass.

“Unlike UV printing technology, which creates a thick layer of ink that completely covers the material and requires time to dry, HP’s water-based Latex Inks preserve the look and feel of the media, and delivers odourless prints that are both safe for the environment and the printer operator.”

Sharp also picked up on how the Latex R Series tackles one of the industry’s most “pervasive limitations in printing”. HP’s White Latex Ink features an innovative system that recirculates the white ink—both within the ink delivery system and at the printhead—to avoid settling.

Sharp adds: “It also has a unique storage system with automatic agitation for when the ink is not being used to minimise waste. For the first time, HP’s innovative White Latex Ink delivers glossy, high-quality “true white” that doesn’t yellow over time like traditional UV-based white ink does.”

HP was one of the first companies to commit to The Print Show 2018, signing up shortly after making it debut at the event last year.

Speaking about this ongoing commitment to The Print Show, Sharp says: “When we attend trade shows it’s always with the objective of being able to meet and interact with our customers and showcase the best of our technology and applications and enable our customers to come and talk to us about what they need and how we can work together.

“We felt that we met those objectives at The Print Show last year and that’s why we made the decision to sign immediately to attend The Print Show in 2018.

“Along with product announcements we are going to take customers on a journey of applications as at the end of the day it’s all about what exciting new opportunities in print the new technologies can bring to our customers.”

HP’s decision to showcase the Latex R Series at The Print Show this year comes after the manufacturer used the 2017 event to raise awareness of its various large-format print kit.

One of the machines that caught plenty of attention on the HP stand last year was the gigantic HP Latex 1500. The device was placed on the edge of the HP booth to allow visitors walking past to see the technology up close.

This year, HP will be joined by a host of other leading names from the wide- and large-format print market, including Epson, Mimaki (Hybrid Services), CMYUK, Signmaster Systems, Venture Banners and Vivid Laminating Technologies.

The Print Show 2018 takes place from September 18th to 20th at the NEC in Birmingham.