HP has spoken out ahead of its return to The Print Show this year, revealing its hopes to replicate the success it enjoyed at the 2017 event.

The company exhibited for the first time last year on one of the largest stands at the show in Telford, showcasing some of its leading large-format print products.

HP will be back at the show this year at the NEC in Birmingham, with the aim of speaking to visitors about what its technology can do for their print businesses.

Anne Sharp, large-format print marketing manager for UK and Ireland at HP, comments: “The Print Show 2017 was our inaugural show and it was a great success for HP so we were pleased to sign for the next show in September 2018.

“We felt that The Print Show 2017 delivered everything we set-out to achieve. When we attend trade shows, it’s always with the objective of being able to meet and interact with our customers and showcase the best of our technology and applications and enable our customers to come and talk to us about what they need and how we can work together.

“We felt that we met these objectives at the show and we are looking forward to working on the next one.”

Sharp also spoke about some of the areas that HP will focus on at The Print Show 2018, including large-format print, which proved a hit with visitors last year.

“HP’s mission is to engineer experiences that amaze and nowhere is that more true than in the world of graphic solutions and large format print,” Sharp says.

“We want to enable our customers to accelerate their growth and expand to new markets with breakthrough technology for all large-format markets.

“You can expect some new developments from HP at the next show in September and as always, we will be showcasing a range of end applications to inspire and educate our customers to the opportunities for business growth.”