Finishing specialist Friedheim International has signed up to appear at The Print Show this year and also agreed to sponsor the ‘Printers’ Bazaar’ special in-event feature.

The company has featured at previous editions of The Print Show and will return this year as the event switches back to the NEC in Birmingham.

Speaking about Friedheim return, Mark Bristow, managing director, says the company is keen to spread the word about some of its latest technologies and how these can benefit show visitors.

“Our main goal is to educate UK customers in the full range of equipment we distribute,” Bristow says, adding: “Yes we are very well known in the UK for high speed folders, guillotines and laminators, but how many customers know we have a separate converting division, or even a Packaging division?

“We want to show printers what they can do with the latest offerings from KAMA, Komfi, Beck Packautomaten, Bograma to name a few manufacturers who produce the very best machines in their respective fields but have smaller profiles in the UK market than they should.

“Our job, our goal is to show visitors how much can be added to their portfolio of service they offer their customers—where they need to invest in their next buying cycle.”

Bristow also spoke about Friedheim’s backing of the Printers’ Bazaar and how this will fit in with its own goals.

“By sponsoring the Printers’ Bazaar, Friedheim will be able to showcase applications that our machines can produce in a way that a stand filled with machines won’t be able to,” Bristow says.

“We’ll be able to have real conversations with customers in regards to their own products and what our equipment can achieve for their workflow and add an extra dimension to their print.

“The Print and Packaging zone is the perfect spot for us at this moment in time since it’s the sector we know Printers are looking into more and more. Our converting manufacturers perfectly placed to deal with any questions and requests customers would have for this new, exciting and hugely open market.”