Management information systems (MIS) provider Accura has branded The Print Show 2022 as a “massively important” event for the industry, saying it will play a major role in helping restore and rebuild confidence in the market.

Accura is one of a number of companies that has already signed up to exhibit at the show, which runs from September 20th to 22nd at the NEC in Birmingham.

Having appeared at the event before, Accura’s managing director Trevor Cocks says that he knows the value the show offers to exhibitors and, with the event being the first UK-facing print exhibition in over two years, will be more valuable than ever this year.

“After two years of various lockdown restrictions, we believe the print market is ready for a long-overdue face-to-face event,” Cocks says, adding: “Trade shows offer us the ability to capture leads, build brand awareness, meet existing customers face-to-face and make new sales – no other form of marketing offers all this.

“The Print Show 2022 will be massively important as we hope it will help restore and rebuild confidence in the state of the printing industry, whilst also providing a meeting place for counterparts, and enable visitors ‘touch and feel’ new technologies for the first time in two years.

“The Print Show has prevailed as the leading annual trade event and we are pleased to be a part of it. We expect it to be very well attended due to pent up ‘cabin-fever’ demand and be a springboard for industry recovery.”

Cocks says Accura’s main aims at The Print Show 2022 will be to raise awareness of its latest products and developments, as well as generate new leads and secure new customers, while the provide also plans to hold a client forum for existing users.

Due to be showcased on the Accura stand is the latest version of AccuraOnline’, its ecommerce and web-to-print platform that Cocks says is “unlike any other”.

“This fully integrated module will be showcasing a new Ruby on Rails v6 technology offering us improved hosting performance, reliability, and flexibility,” Cocks says. “This brings with it a host of new B2C features including additional payment portals and voucher code support.

Also on show will be latest version of Accura SQL, which provides a number of advantages including scalability, being more robust, and an open API for integration projects.

“Accura SQL will pave the way for the next generation of Accura MIS including mobile, and responsive browser applications,” Cocks says.